Jim Alkon
- Aug 25, 2018
Book Review: Still Crazy After all These Years
The following book review first appeared on BookTrib, for which I am Editorial Director. One day at the age of 10, as a student at a New...
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Jim Alkon
- Aug 25, 2018
How Aetna Approaches Social Media in the Healthcare Industry
This story was written for and first published by PR News. Why has it seemed like such a challenge for healthcare providers,...
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- Oct 3, 2016
Traditional Ads Meet Content Marketing at Ad Week 2016
This blog first appeared on the website of CRN International, where I am the company's Marketing Director. Hold on. We’ve heard some 300...
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- Jun 20, 2015
Getting in Tune with Non-Traditional Radio Marketing
(This article first appeared in www.chiefmarketer.com and the Chief Direct Marketer newsletter.) Anyone searching a stock photo library...
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